Honey Smacks back in November with new recipe and production facility

Honey Smacks back in November with new recipe and production facility

Honey Smacks is making a comeback following a massive recall this summer after the Kellogg Co. cereal was linked to a salmonella outbreak.

Starting November, Honey Smacks will be available in stores in the U.S. in limited quantities. The cereal keeps its name and Dig’em Frog as its mascot but returns to consumers with a new recipe and production facility.

The cereal will have “a simpler, updated recipe, while still delivering deliciously sweetened, honey-flavored puffed wheat cereal,” according to a press release from Kellogg Co.

“Since its introduction in 1953, Honey Smacks has been a favorite staple in families’ pantries,” Chris Stolsky, associate director of marketing for Honey Smacks, said in the press release. “It has a deliciously sweet flavor you can look forward to every morning, and we’re excited to relaunch the beloved cereal to our loyal fans this fall.” 

Production for the relaunch was moved to a “trusted and tested Kellogg-owned facility that has been reliably producing the cereal for decades,” the release said. 

The outbreak infected 135 people across 36 states. Of those people, 34 were hospitalized. There were no deaths.

The Centers for Disease Control and Prevention, FDA and public health and regulatory officials in several states investigated the multistate outbreak of salmonella linked to Honey Smacks.

The investigation concluded on Sept. 26 that the recalled Honey Smacks was the likely source of the outbreak according to “(e)pidemiologic and laboratory evidence,” a report from the CDC stated.

Contact reporter Natasha Blakely at (269) 223-0114 or nblakely@battlecreekenquirer.com. Follow her on Twitter at @blakelynat. 

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Honey Smacks back in U.S. markets in November with new recipe and new production facility

Honey Smacks is making a comeback following a massive recall this summer after the Kellogg Co. cereal was linked to a salmonella outbreak.

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Dean Charlton

I am now 53 years of age. I live with bi-polar and OCD and in the past, I’ve had a cancer called Hodgkin’s disease and have been very ill with pneumonia. I also had a drink problem but have gone over 20 years without a drink! I created From The Horse’s Mouth as a hard copy over 20 years ago and resurrected it as an e-magazine in January 2015. The idea behind the magazine is that anyone can contribute in a non-racist and inoffensive way. The magazine is free to access and we have no plans to do it in a different way. The magazine is self-funding though we are looking for people to advertise with FTHM to help pay for the costs of the Magazine, which I have been paying for myself for the past three years.

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