Let us mark the day – 10th January 2018 – that Irn-Bru officially died (kind of).
Heads at AG Barr have officially confirmed, reports The Sun, that production of the original full-sugar version of Scotland’s national drink has ceased.
Earlier this month bosses announced they will swap sugar for sweeteners in a recipe overhaul before a government levy on soft drinks comes into effect this year.
Sugar levels in a can will be cut from 8.5 teaspoons to four, with calories falling from 140 to around 65.
A spokesman told the Sun that our favourite orange beverage is already being made with the new recipe at factories in Cumbernauld and Milton Keynes.
They spokesman said said: “Most shoppers can expect to buy Irn-Bru with reduced sugar from later this month.
“We ran lots of taste tests that showed most people can’t tell the difference – nine out of 10 regular Irn-Bru drinkers told us we had a good or excellent taste match.”
“Give it a try when it comes out.”
Over 47,000 people have signed the “hands off our Bru” petition online in protest to the controversial change.
Ryan Allen, who started the petition, said:”I would far rather pay more for a bottle than have an altered recipe version.
“It is a national treasure in Scotland and really is part of our culture with its unique taste, branding and marketing.”
Some famous faces have also begged that Bru remain the same, with telly host Lorraine Kelly saying the recipe decision was “crazy”.
R.I.P our beloved Bru.
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